|Esther from Taste of Crete|
In 2004, Esther Psarakis founded her imported specialty foods company, Taste of Crete, out of her love for Greece. She married a Greek, and very quickly embraced the language, the culture, the religion and the food she tasted on many visits to the family farm on the Island of Crete. Before long, she was importing olive oil from the family’s olive groves and selling wine cookies named for and based on her mother in law’s recipe, both online and in a retail store in Hillsborough, New Jersey. While the business got off to a strong start within a couple of years, once the Euro soared and the US recession began to hit specialty food businesses hard, Esther decided to go back to school for help. But she didn’t have to enroll to find the answers to her business problems.